System One by Zephyr
Your agency reports ROAS. Your board asks about profit.
System One runs your growth as a daily P&L. Every dollar of ad spend reconciled against gross profit, live, in one place your CFO can open.
Book a free commercial diagnostic
Free. You keep the findings either way.
Platform dashboards score ads. Boards score profit.
Spend too much and it comes out of margin. Spend too little and you hand growth to a competitor. Most reporting can’t tell you which one is happening. That gap is what System One closes.
The system
Not a deck. A running platform.
This isn’t a framework we present once a quarter. It’s software our team and your team open every day.
[SCREENSHOT: daily P&L view]
Daily P&L, live
Ad spend, revenue and gross profit reconciled every day, not rebuilt at month end.
[SCREENSHOT: creative report]
Creative graded on cost per purchase
Every ad scored on what it buys, not what it clicks. Winners scaled, losers cut, on evidence.
[SCREENSHOT: budget pacing]
Budget pacing to the profit frontier
Spend moves to where the next dollar earns the most contribution, and stops where it doesn’t.
[SCREENSHOT: board pack]
Finance-grade reporting
Numbers your CFO can take to the board without translating them first.
The operating metric
GP:nCAC. Gross profit against new-customer acquisition cost.
One number that says whether acquisition is building your business or eating it. It’s built from your gross profit and your real acquisition cost, which makes it very hard to fake.
< 1.0
Reduce
Acquisition is losing money. Pull spend back and fix the unit economics first.
1.0 – 2.0
Steady
Working, but thin. Hold spend while efficiency improves.
2.0 – 3.0
Scale
Healthy. Every new customer pays for the next one.
> 3.0
Scale harder
You’re likely under-spending. Growth is being left on the table.
One guard rail: if payback stretches past six months, the verdict downgrades to hold. Cash matters more than ratios.
15x
return for Casio/G-Shock
9x
return for The Collagen Co
200M+
impressions for Better Beer
The entry point
Start with a free commercial diagnostic.
Not an audit of your ads. A structured review of how your media, data and unit economics interact, run through System One, delivered as a recorded walkthrough and a strategy call.
The diagnostic is the pitch. If the numbers say you don’t need us, we’ll say that too, and you keep the findings either way.
Book the diagnostic
Cost
Free
Timeframe
Days, not weeks
Deliverable
Recorded walkthrough + strategy call
Designed for
Ecommerce and consumer brands
See what your growth looks like as a P&L.
Book a free commercial diagnostic