Budgy Smuggler is the Australian swimwear label that turned an unapologetically brief cut into a following well beyond home, selling into the UK and Europe alongside its home market. Zephyr partnered with Budgy Smuggler on marketing strategy and paid media across all three markets, with a clear brief: bring acquisition cost down without slowing growth. Our role has spanned channel strategy and day-to-day media management, built around a business whose year turns on a single peak season.