Casio/G-Shock engaged Zephyr to roll out a 12-month digital growth strategy tailored to the Australian market, as a precursor to a major Shopify Plus migration for the entire suite of brands. As a global leader in both electronics and fashion, the Casio/G-Shock portfolio sees annual revenues of $200m+ across each major brand. Our role was to ensure technical excellence during the transition, while laying the groundwork for performance growth across digital channels.