Beverage
The brand
Better Beer is the independent Australian beer brand built by The Inspired Unemployed’s Jack Steele and Matt Ford with Torquay brewer Nick Cogger. Launched in late 2021, it pioneered the zero carb category in Australia, full-flavoured beer with zero carbs and zero sugar, and grew from a social-first launch into bottle shops, pubs and venues across Australia and New Zealand.
What we did
Better Beer entered a highly competitive beverage market, pioneering the new “zero carb” category. Zephyr partnered with the Better Beer team to build a strong digital foundation that extended beyond the initial launch hype, helping drive scalable growth through paid channels rather than relying solely on organic momentum.
Services
The results
Let’s talk numbers
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