Two brands. One strategy.
Profitable growth YoY

BRIEF

Water Sports & Ski Equipment Sector
Company Size: Low 8 figures (Trojan label and Snow Ski as Warehouse combined)

Trojan Wake Surf Ski, a leading player in the water sports and ski equipment space, engaged Zephyr following the acquisition of Snow Skiers Warehouse. The goal: consolidate both brands under the Trojan label while building a high-performing digital growth engine. Our remit included paid media overhaul, brand integration, and increasing both online revenue and in-store foot traffic, all while improving advertising efficiency.

THE CHALLENGE

When Zephyr came on board, the brands were spending in the mid-five figures monthly across ad channels with no clear performance structure. The challenges included:

• Integrating two distinct brand identities into one unified label
• Reducing media waste and improving ROI without sacrificing growth
• Creating dual-impact campaigns to drive both online sales and online foot traffic
• Navigating seasonality and high-ticket item cycles while maintaining profitable acquisition

THE OUTCOME

Zephyr streamlined and scaled Trojan’s advertising engine, successfully integrating Snow Skiers Warehouse under a single brand identity. We reduced wasted ad spend, restructured budget allocations, and rebuilt campaign architecture for efficiency and profitability. Despite spending less than the previous year, the brand saw improved performance, increased online sales, and stronger in-store traffic.