Scaling luxury from boutique to
million-dollar months

BRIEF

Jewellery Sector
Company Size: High 7 figures

Kate & Kole is a premium jewellery brand operating in the high seven-figure revenue range. When Zephyr came on board, the brand was generating $150k – $300K in monthly revenue and investing conservatively in paid media. Our goal was to build a scalable, data-backed growth engine that preserved their luxury positioning while unlocking consistent, profitable revenue growth month-on-month.

THE CHALLENGE

The key challenge was scaling a premium brand without diluting its bespoke, handcrafted appeal — while also hitting aggressive growth targets. This involved:

• Significantly increasing paid media spend while maintaining a strong contribution margin
• Introducing new audiences without compromising brand perception
• Optimising for conversion across a high-consideration customer journey
• Supporting the in-house team with strategic direction, creative guidance, and data insights

THE OUTCOME

In partnership with Zephyr, Kate & Kole scaled from ~$200k/month to consistent seven-figure monthly revenue. Ad spend grew from low figure figures to high five, with peak months surpassing six figures – all while maintaining a strong contribution margin, MER & high customer LTV. The brand’s customer base expanded nationally and globally, with a refined media and creative strategy driving profitable scale month-on-month.