Building a premium gifting brand
from the ground up

BRIEF

Boutique Gift Hampers
Company Size: 7 Figure+

Good Day People is a boutique Australian gift hamper brand known for its quirky, customisable packaging and curated local products. Launched in April 2020, they partnered with Zephyr to develop a full-stack eCommerce solution and digital go-to-market strategy that matched their eccentric brand identity. The goal was to create a digital storefront that would not only drive sales but also build brand equity, transforming prospects into a loyal fanbase.

THE CHALLENGE

As a new entrant in the competitive gifting market, Good Day People faced several challenges:

• Establishing a unique brand identity that resonated with both DTC and corporate customers.
• Developing an engaging eCommerce platform that converted visitors into customers.
• Implementing a digital marketing strategy that effectively reached and retained their target audience.

SERVICE LIST

Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Partnership & Ecosystem Development
Paid Media Management (Meta, Google, Performance Max, YouTube)
Email & SMS Marketing Consultation & Strategy
Web Development & Conversion Rate Optimisation (CRO)
Search Engine Optimisation (SEO)

THE OUTCOME

Zephyr’s comprehensive approach led to significant achievements for Good Day People:

• Developed a compelling site design and an effective eCommerce experience, focusing on UI and UX to ensure that site visitors were not just browsing, but also buying.
• Implemented an omni-channel digital advertising approach that achieved an above-industry-average conversion rate.
• In its inaugural year, Good Day People experienced phenomenal growth, with sales soaring from $0 to over 7 figures in revenue.
• Since launching in April 2020, Zephyr has continued to help with digital growth initiatives.