Turning elevated aesthetic into scalable,
profitable acquisition

BRIEF

Premium High-End Fashion Company Size: 7 Figure+

Nagnata is a luxury fashion label blending high-performance activewear with premium design sensibility. Known for its elevated aesthetic, sustainability focus, and cultural credibility, the brand partnered with Zephyr to scale digital acquisition while preserving its premium identity. When we first engaged, Nagnata was investing in low four-figure monthly ad spend without a structured digital growth engine. Zephyr stepped in to drive their performance marketing efforts across Meta, Google, and Pinterest, turning paid media into the brand’s most profitable acquisition channel.

THE CHALLENGE

Scaling a premium fashion brand requires more than just performance metrics, it demands creative that enhances brand equity and acquisition efforts that stay profitable as volume grows. Key challenges included:

• Scaling ad spend profitably without diluting Nagnata’s high-end positioning
• Achieving a low CAC while maintaining a premium AOV
• Supporting retail moments (e.g. pop-ups, limited drops, seasonal pushes)
• Diversifying paid media success across Meta, Google, Pinterest, and email

THE OUTCOME

Zephyr helped transform Nagnata’s digital ecosystem into a highly profitable engine for scale. We grew ad spend from low four figures to consistent five-figure months while maintaining a sub-$20 CAC and achieving an average 13x ROAS across all channels. The brand sees YoY eCom growth with margin-positive performance at scale, and paid media continues to be one of the brand’s strongest acquisition drivers. All this was achieved without compromising the brand’s design-led ethos; with high-impact creative, sharp audience segmentation, and conversion-optimised funnels supporting every stage of growth.