From glow up to scale up
for a global wellness giant

BRIEF

Supplement
Health & Wellness Sector
Company Size: 8 Figure +

The Collagen Co engaged Zephyr to scale their paid media efforts while maintaining profitability on first-purchase customer acquisition costs (CAC). At the time of onboarding, TCCs blended media spend was modest – averaging $100-$200 p/day. Our remit was to turn performance marketing into a growth engine, in alignment with the long-term commercial goals of the Collagen Co executive team. Supplement
Health & Wellness Sector

Company Size: 8 Figure +

THE CHALLENGE

The core challenge was scaling ad spend significantly without compromising unit economics or first-time purchase profitability. This required:

• A refined understanding of The Collagen Co’s margins and breakeven CAC thresholds
• Accurate conversation tracking across multiple channels & touch-points
• Confidence in attribution before making scaling decisions
• Smarter content production to reduce inefficient creative testing

THE OUTCOME

By month 4 of engagement, we had successfully scaled blended ad spend from ~$200 p/day to over $4,000 p/day ($100k+ spend p/month) while maintaining profitability on first purchase. Capital deployed across the creative function of the brand was met with efficiency & was performance-led, moreover decision making across the digital ecosystem was powered by highly accurate, real-time data. Our work contributed not only to short-term growth but aligned with the brand’s broader goals of scalability and valuation uplift in preparation for exit strategy.