Driving growth for one of Australia’s leading
independent beer brand

BRIEF

Beverages (Alcohol + Non-alcoholic)

Better Beer entered a highly competitive beverage market, pioneering the new “zero carb” category. Zephyr partnered with the Better Beer team to build a strong digital foundation that extended beyond the initial launch hype – helping drive scalable growth through paid channels rather than relying solely on organic momentum.

THE CHALLENGE

The core challenge was navigating explosive early growth while maintaining efficiency across creative and paid channels. With a high-profile founding team and investor-led budgets, the following was critical

• Maximising digital ROI and maintaining disciplined CACs
• Shifting perception from a ‘personality-led’ launch into a credible standalone brand
• Build long-term brand equity while supporting immediate sales and revenue milestones
• Ensure media and creative efforts were tightly aligned with Better Beer’s evolving capital strategy

THE OUTCOME

Zephyr supported Better Beer through a period of rapid growth, reaching tens of millions of Australian and New Zealand beer drinkers through high-impact awareness and performance campaigns. Our paid media efforts helped position Better Beer as a genuine challenger brand – stealing market share from category leaders and driving strong engagement with younger drinkers, traditionally the hardest to recruit. We also scaled the brand’s online community among Gen Zs and Millennials through Meta and YouTube, driving over 10,000 tracked purchases with best-in-class MER and sub-$15 CPAs across key digital channels.