Pet Food
What we did
Be Frank is a premium pet food brand under the Hypro Group portfolio. Zephyr partnered with Be Frank from day one to lead the brand’s go-to-market (GTM) strategy, supporting the critical first twelve months of launch and continuing to guide growth through digital, retail, and content channels. Our role has spanned strategy, execution, and creative direction helping to position Be Frank to become a category leader.
Services
01Complete GTM Strategy & Execution
02Paid Media Buying (Meta, Google, TikTok, YouTube)
03Content Creation (300+ pieces over 6 months)
04TVC-Level Cinematic Production
The results
300+Creative assets
12xaverage MER
85%average hook rate
Let’s talk numbers
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