Paid Social
Meta ads, scaled to your profit line.
Full-funnel Meta buying built on your unit economics, not vanity ROAS. We scale spend to the exact nCAC your margins can carry, and no further.
Most Meta accounts stall because they optimise for the wrong number.
ROAS flatters. It ignores margin, shipping, returns and the cost of the next customer. We buy against nCAC and contribution margin, so growth stays profitable as you scale, not just busy.
What’s included
Everything that makes Meta scale profitably.
Full-funnel buying
Prospecting, retargeting and retention run as one system, not three disconnected campaigns.
Creative testing engine
A steady volume of concepts, tested fast, so winners are found and scaled before they fatigue.
nCAC-ceiling scaling
We push spend to the exact cost-per-new-customer your margins allow, then hold the line.
Offer and landing alignment
The ad is only half the job. We align offer, angle and landing page with CRO.
Contribution-margin measurement
Blended and platform data read against real profit, not platform-reported ROAS.
Live reporting
A daily P&L dashboard your team logs into. No waiting on the monthly deck.
How we work
Three moves, in order.
01
Model the economics
Margins, nCAC ceiling and LTV. The commercial model every dollar is spent against.
02
Build the creative system
Concepts at volume, briefed from insight, shipped fast across UGC, static and motion.
03
Scale to the frontier
We find the point where the next dollar adds the most profit, and spend to it.
Numbers from real accounts.
15x
ROAS · CASIO
9x
MER · The Collagen Co
Ready to scale Meta profitably?
Book a call