The LTV Maximiser

You're paying to acquire customers you're about to lose.

Most DTC brands lose more than half their buyers inside 90 days — then keep paying to replace them. The LTV Maximiser installs the retention lifecycle that keeps them, lifts repeat rate, and turns customers you already paid for into profit. Built into your stack in 30 days.

Book a Call Works with — Klaviyo · Recharge · Skio · Shopify
30 days
Full system built and live
10+
Lifecycle automations
20+
Emails, plus a full SMS layer
The brutal math

Acquisition gets all the attention. Retention is where the profit leaks out.

You've optimised the front end — the ads, the funnel, the landing page. But the moment a customer buys, the system goes quiet. No onboarding past the welcome email. No winback. No reason to come back. So they don't.

You spend more every quarter to hit the same revenue — refilling a leaking bucket.

Your repeat purchase rate has been flat for a year.

Email is batch-and-blast promos, not a lifecycle.

You can't say what a customer is actually worth after the second order.

Why it hasn't been fixed

You've added flows. You've discounted. You've hired an email person.

And retention didn't move. Campaigns and a few flows aren't a lifecycle system — and discounting to keep customers just trains them to wait for the next code. None of it touches the moments that actually decide whether a customer stays. That's not your team's fault. They were never built to run retention as a system.

The real problem

Customers don't churn at random. They churn at moments.

The first 30 days after purchase. The failed payment. The cancel click. The quiet gap before a reorder. Each one is a decision point — and at each one, most brands have nothing running. Your ESP and billing tool handle transactions, not lifecycle. The leak isn't a content problem or an effort problem. It's a missing system at the exact moments that set lifetime value.

Introducing

The LTV Maximiser — one retention engine, three phases.

A done-for-you lifecycle system built across email and SMS, into the stack you already run, in 30 days. It catches customers at every moment that decides whether they stay.

Phase 01 · Days 1–10

Activate

Post-purchase onboarding that reinforces value past the first 30 days, sets up the next purchase, and starts the relationship — not just a welcome email.

Phase 02 · Days 10–20

Retain

Cancel and payment-recovery flows, winback sequencing, and replenishment timing — catching churn before it books and recovering revenue that's just sitting there.

Phase 03 · Days 20–30

Scale

A full SMS layer, cross-sell injected into your existing flows, and a 30-day KPI report to keep compounding LTV month over month.

Everything done for you

What we build, while you approve.

Retention & LTV audit

Where your buyers drop, what a customer is worth, and the cohort baseline every phase is built on.

10+ automations, 20+ emails

Onboarding, replenishment, winback, cancel and recovery — built and live.

Cancel + payment recovery

Catch passive churn from failed payments and cancels before it ever books.

Full SMS layer

SMS across every key retention touchpoint, working alongside email.

Cross-sell & replenishment

The right next product at the right time, injected into your existing flows.

30-day KPI report

Repeat rate, retention and LTV moved — with the notes to keep improving.

10+
Lifecycle automations
20+
Emails + full SMS
3
Phases, one engine
30
Days to live
Words from founders

Operators who stopped renting customers and started keeping them.

★★★★★

They built the retention layer our email team never could. Our 90-day repeat rate went from [X% to Y%] in a single 30-day build.

JM
[ Founder name ]Founder · [ DTC brand ]
★★★★★

The cancel and payment-recovery flows alone paid for the whole build inside the first month.

AR
[ Name ]Head of Retention · [ Brand ]
★★★★★

Customers we'd written off came back through the winback sequence. That revenue was just sitting there.

SK
[ Name ]CEO · [ Brand ]
CASIOBetter BeerThe Collagen CoBroc ShotG-SHOCKNagnataBe Frank PetsEverdure by Heston CASIOBetter BeerThe Collagen CoBroc ShotG-SHOCKNagnataBe Frank PetsEverdure by Heston
Case studies

Numbers from live accounts.

Illustrative placeholders — swap in real account screenshots or numbers.

Example · live account
63%
90-day repeat purchase rate
Example · live account
+$1M
LTV added in 90 days
Example · live account
5%
Churn, day 90
Example · live account
88%
30-day retention rate
Example · live account
70%+
Buyers retained at 90 days
Example · live account
30%
Winback revenue recovered
Before vs after

Thirty days changes where your LTV stands.

Where you are now

  • Half your buyers gone inside 90 days, and no system catching them.
  • Spending more on acquisition to stand still.
  • Cancel and failed-payment churn slipping through silently.
  • Lifecycle stops after the welcome email.

Where you'll be in 30 days

  • A retention lifecycle live across email and SMS.
  • Repeat purchase rate climbing cohort over cohort.
  • Cancel, payment-recovery and winback catching churn before it books.
  • LTV compounding from customers you already paid to acquire.

The 30-day guarantee

[ Placeholder — confirm terms: e.g. “Your full retention lifecycle is live in 30 days, or you don't pay. You provide feedback and approvals; we handle the build.” ]

Is this right for you

Built for a specific kind of operator.

This is for you if

  • You run a DTC brand doing $1M–$10M with real repeat potential.
  • You're on Klaviyo, Recharge, Skio or similar.
  • Acquisition works — retention is the bottleneck.

This is not for you if

  • You're pre-launch or under $1M in revenue.
  • You sell one-time, never-repeat products.
  • You want a quick discount blast, not a system.
Questions

Before you book a call.

How is this different from our email agency?
Most agencies run campaigns and a handful of generic flows. This builds the retention lifecycle they aren't — the onboarding, cancel, recovery, winback and replenishment systems that actually move repeat rate and LTV. Once it's live, your team can run it; we hand off the flows, logic and data.
Will it move LTV, or just open rates?
It's built around the metrics that set lifetime value: 90-day repeat rate, retention, churn and winback revenue — reported back to you at 30 days. [ Add your real benchmark results here. ]
How long does it take?
30 days to get 10+ lifecycle automations live across three phases: Activate (days 1–10), Retain (days 10–20) and Scale (days 20–30).
Will it work with our tools?
Yes — Klaviyo, Recharge, Skio, StayAI, Loop and most major platforms. No additional subscriptions required.
What does it cost?
[ Placeholder — confirm pricing. One-time build, no retainer; you provide feedback and approvals, we handle the build. ]
Start now

Stop renting customers. Start keeping them.

Book a call. We'll map where your buyers are leaking and what 30 days of a real retention lifecycle could move — before you spend another dollar on acquisition.

  • We'll audit your retention and pinpoint where customers drop.
  • You'll see the exact 3-phase lifecycle we'd build, mapped to your stack.
  • No obligation — you leave with the plan whether we work together or not.
Trusted by teams at
Casio · G-SHOCK · Better Beer · The Collagen Co
Tell us about your brand
We'll come back within two business days to book your call.
Grow now

You already paid for these customers. Stop letting them walk.

A complete retention lifecycle — activate, retain and scale — built into the stack you already run, and live in 30 days.

Book a Call

One-time build · No retainer · Live in 30 days